On a summer evening filled with football, friendship, and a shared love for the beautiful game, BCOMS and Brown Girl Sport came together to host a special kind of Euros watch party — one that centred community, inclusion, and joy.

The Euros semi-final watch party, open to all ages and completely alcohol-free, was designed to be as welcoming and inclusive as the organisations behind it. With drinks and snacks flowing, and excitement in the air, this was a space for people to come as they are — whether a die-hard fan or a newcomer to the sport.

A Safe Space to Celebrate Football

Too often, football spaces can feel exclusive — loud, alcohol-fuelled, and not always accessible to young people or underrepresented groups. But this event flipped that narrative. It showed what’s possible when we reimagine sports culture to be more reflective of the communities it should serve.

From teenagers cheering with their parents, to women of all backgrounds enjoying the game free from judgment or barriers, the night was a refreshing reminder that football belongs to everyone. The alcohol-free policy wasn’t just a detail — it was a deliberate choice to prioritise safety, accessibility, and inclusion.

More Than a Game

As the match played out on screen, something bigger was unfolding in the room. Conversations were happening. Connections were being made. People who often feel sidelined in sports culture were front and centre — laughing, cheering, celebrating.

The energy was electric — not just because of the football, but because of what this gathering represented. BCOMS and Brown Girl Sport are both committed to making sport more diverse, equitable, and representative — and events like this bring that mission to life.

A New Way to Watch

This wasn’t your average watch party. It was a community-first football experience — and it left a mark. For many attendees, it was a first: the first time watching a major game in a space that felt truly theirs. No pressure. No pretence. Just people coming together for the love of the game.

As the final whistle blew, the sense of connection lingered. It was clear: this is the kind of space we need more of in sport. One where everyone is seen, everyone is safe, and everyone can celebrate.

Thank you to everyone who joined, shared their energy, and made the night unforgettable. Here’s to more events like this — where sport brings us together, and everyone has a seat at the table.